Mobile game

Finding the Fun: Archero Part 3 - Monetization

Welcome to part three of my look into Archero! This time we’ll focus on the monetization aspect of the game and how it doesn’t intrude on the fun. If this is your first foray into this series, I recommend starting at part one which focuses on the gameplay, which you can check out HERE. Let’s dive in!

Where money comes from

In Archero there is soft currency called gold and hard (premium) currency referred to as gems.

 
IMG_Currencies.JPG
 

Gems are received via:

  • Purchasing them with real life currency directly

  • Through purchasing bundles

  • Through stage rewards (completing five or ten new stages)

  • The wheel of fortune minigame, which sometimes gives them a chance to receive gems for watching an ad

  • Increasing the player’s adventure level (this seems only good for receiving gems thus I didn’t include it in progression)

Gold is received via:

  • Purchasing them using gems

  • Clearing rooms of enemies

  • The wheel of fortune minigame at the beginning of a run and after bosses

  • Through purchasing bundles

Gold is primarily used for standard progression and upgrades. Gems are used to speed up progression. As we’ve already covered everything gold can buy in the previous post, we’ll be focusing on gems this time around.

Energy

Players have standard max of twenty energy. Attempting a run costs five energy. It takes twelve minutes to recharge one energy. When a player completes five new stages, they are given an additional five energy. They can also buy twenty energy for one hundred gems ($1.25) or watch an ad to recharge five energy up to four times a day.

 
IMG_EnergyRecharge.JPG
 

You can imagine how this plays out in the beginning of the game. Players have over twenty energy easily and can play nonstop for quite a while. By the time the player will have to wait for energy to recharge, they’re well into the game and have begun investing themselves in it. They’re familiar with all the aspects of the game and are enjoying themselves so they don’t want to stop. This motivates them to watch the ads, after which if they’re still enjoying themselves it becomes easy to justify spending one hundred gems on another twenty energy.

Death

The first time a player dies in a run they are offered a chance to revive. This costs 30 gems and the player only has five seconds to decide.

 
IMG_Death.JPG
 

This mechanic adds to the fun because it allows the players one more shot if they have an excellent set of abilities. Additionally, because they only have five seconds to decide, it keeps the game moving and keeps them in a heightened state. They don’t fall out of the flow of the game. In fact, wanting to stay in the game could lead to them impulsively spending money when they normally would not.

This mechanic works in this instance because of the amount of time and work it takes for the player to get through the chapter in one run. Players are more likely to want to throw money at this if they’re near the completion of a run.

Mysterious Vendor

The mysterious vendor appears from time to time after the completion of a stage. His inventory is always different scrolls. The player can purchase these scrolls for gems.

 
 

Anyone else getting a RE4 vibe? “What’re ya buyin?”

This falls under the convenience category of monetization. He’s targeted at late game players because he sells scrolls in bulk for a lot of gems. Late game players need a ton of scrolls for improving high level equipment. He’s there so if the player is tired of grinding for a scroll, which he happens to have in stock, they can speed up the progression and the grind by paying him. He’s particularly well thought out because players don’t “need” to purchase his wares but getting what the player wants that quickly is awfully tempting. And if they don’t buy it at that moment, they have no idea when he’ll return and what his stock will be.

Gacha Boxes

There are two kinds of gacha boxes: a golden chest (60 gems or about $0.75) and an obsidian chest (300 gems or about $3.75). Golden chests can drop any piece of equipment at common or great rarity. The Obsidian chest can drop any piece of equipment at great, rare, or epic rarity.

 
Gif_GachaBox.gif
 

These are the best ways to get equipment. Because the player is given gems for defeating every five new stages and the chance at receiving gems for watching adds during normal playthroughs, it fits nicely into the loop of the game. Fight > get some gems (rewards)> save up enough and buy a box (improve)> repeat. A player only must purchase boxes with real world money when they want to speed up their progression. They monetize impatience.

Something I don’t want to discount is the low number of items within the boxes and that the boxes go up to maybe halfway to max rarity. Because the fusing system requires multiples of higher-level items at equal rarity, players will have to get even more items from the boxes, resulting in more boxes needed to be purchased to progress. If there were a huge number of items, I think the fusing system wouldn’t work and it’d be too tedious. But there are only four weapons, four armors, four rings, and four spirits, that’s it. Sixteen items are a tiny amount for a gacha game and yet it works so well because it fits with the progression systems requiring multiples.

Bundles

Every chapter has an accompanying bundle. They usually come with some gems and a mix of something useful to the player in that part of the game. For example, the beginner pack comes with three hundred gems, ten thousand gold, and five free revives. The players can’t buy higher chapter packs until they purchase the previous chapter ones.

 
IMG_Bundle.JPG
 

The Chapter 2’s Pack is the available bundle for me since I bought the first one.

That last part is what’s most important because it helps condition the player to spending money on the game in progressively larger values. By holding the more expensive bundles in hiding from the player until they purchase the previous ones, they don’t scare off potential sales with the expensive prices. Then when they do appear, they feel more special. The hardest thing for a free to play game is to get that first purchase. If they can convince the player to purchase the first bundle at $1.99, it makes it so much easier to convince them to buy the second at $6.99 and the rest at $10 each. And if the player buys them with each chapter it becomes a habit, at which point they can kiss their wallet goodbye.

Conclusion

By looking at all the ways Archero monetizes, it’s evident it really excels by tempting the player to spend their real money while never demanding it. It’s like they’re a devil on the player’s shoulder, “Don’t you just want to play a little bit longer?”, “Don’t you want to improve just a little bit faster?”, or even “Just watch this ad and you’ll get something cool!” They are constantly tempting the player, but never forcing them to spend money or watch an ad. It’s always the player’s choice. Archero is able to focus on gameplay because of this, ultimately resulting in increased user engagement, retention, and a happier community. 

If you’ve come along with me on this journey through the pieces that make up Archero, I thank you. It has taken me a bit of time to put this together and even longer to research it. I hope I got you thinking about how the different pieces of this game are put together and why they make this full package an enjoyable experience.

Until next time,

Scott

Warhammer 40,000: Freeblade - Touching the Grim Dark Future

In the grim darkness of the far future, there is only war… and excellent touch controls. Freeblade is a lot of things, and I could gush about so many things it does right, but today I want to stick to the controls. Controls in iOS games typically fall into one of two categories: either they are intuitive and easy to use, or an absolute mess and frustrating.

Brief background:

Freeblade, at its core, is a 3rd person rail shooter set in the Warhammer 40k universe. The player’s robot follows a track, stopping every so often to fight a small band of enemies. The fun is found via expertly dispatching these enemies, and being rewarded by cool explosions and combat animations. A later reward for completing the level consists of medals and materials to be used to improve the player’s robot.

A typical encounter would look like this:

Side note: Yes, I understand technically the robot/mech is an Imperial Knight. As someone who played the Warhammer 40k table top game for well over 15 years, I understand the difference between Dreadnaughts, Knights, Titans, and the like. But I say robot to simplify the term, to not confuse anyone who isn’t familiar with the franchise. So please don’t crucify me. With that said, the Eldar shall live on! Forever! Not even the pathetic forces of man or Chaos can stop us! Muahahaha…. **Cough** Excuse me. MOVING ON!

Let’s dissect the controls & some mechanics:

The player is given a small arsenal to eliminate their enemies. Our first weapon is the standard machine gun.

When a player taps and holds the screen with one finger, this aiming reticule appears slightly above the player’s finger. The player can then easily maneuver their finger to direct their robot’s rapid fire. After a time, (designated by the machine gun icon just below the x1 and the orange circle around the aiming reticle) the player’s machine gun will slow its fire due to being low on ammo. If the player decides to continue firing, the weapon will over heat and they will be unable to fire again until it fully recharges.

Side note: The way this is designed encourages players to attack in short controlled bursts, instead of just holding the machine gun fire button down the entire time. This also makes the weapon effective against groups of weak enemies instead of larger armored enemies.

Next up, let’s take a look at the heavy weapon.

When a player places two fingers close to one another on the screen, and then spreads them, the view zooms in and the heavy weapon aiming reticle is displayed. This time it appears where the player initially touched the screen with two fingers. When the player removes their fingers from the screen, the heavy weapon is fired wherever the aiming reticle is displayed. It can be moved slightly after it spawned, when the player moves both fingers in a certain direction. We can tell how much ammo the heavy weapon currently has via looking at the heavy weapon icon on the left side of the screen, directly below the machine gun icon. (Notice the three rounds next to the heavy weapon icon) We can also tell how much ammo is available by looking at the aiming reticle. There are three marks below it, currently designating the three rounds we have left. After the player runs out of ammo, they will have to wait for a short time for it to reload.

Side note: These weapons typically are good for taking out large enemies. They do high damage to a controlled small space. Using this weapon will only kill one or two enemies at a time and it fires slowly. Thus this encourages the player to use it on tanks rather than troops. One of my few dings on this game’s design shows up here as well. The aiming reticle is orange, which blends into the enemies’ colors and the brown of the world quite a bit. When I try to figure out what the designers were thinking, the idea of it being un-obstructive and not something they want the player to focus on comes to mind. But as you can see in the above image, they went through a lot of work to show how much ammo the player has left on the aiming reticle and it’s barely visible.

Let’s take a moment to talk about the shield:

Occasionally, an enemy with a heavy weapon of their own will show up, typically within a group of enemies. So they might not be the first enemy the player shoots because they might not notice them right off the bat. These enemies are designated by blue parenthesis with arrows at each edge. The arrows slide along the parenthesis until they collide. This is when the enemy will fire. If the player taps the enemy before the arrows collide, they will deploy a shield. This allows them to take less damage from incoming heavy attacks. This is particularly useful when there is a group of them and the player has run out of ammo so they are waiting for a recharge.

Side note: I like this mechanic because, while not as exciting as combat, it continues to engage players and forces the players to do something different. So even if the player is shooting at another enemy, they may have to stop for a second to put up their shield to avoid the heavy damage from these guys. Because this also forces players to stop shooting for a second, it allows their weapons to recharge. Thus engaging them and not making them feel that they are only waiting for a weapon recharge.

And finally, my favorite close combat!

First the player must choose to engage in close combat.

This is designated via a red fist icon and some red parenthesis. What I like about this particular scenario is that I have a choice. Go into close combat and get an awesome combat cinematic, or Indiana Jones this poor guy and just shoot quickly with the big guns. For the sake of this post, and because we’ve already gone over the big guns, we’re not going to just shoot it. So, let’s say the player taps within the red parenthesis to engage in close combat.

Side note: If the player doesn’t tap within the red parenthesis or kill the enemy quickly enough, the enemy will get a free close combat attack on them. So doing the Indiana Jones thing of just shooting them has its own risks.

A bar will appear in the bottom half of the screen and the player must tap the screen when the two white fist bars are within the green areas. If you have played Gears of War, think of the active reload system. If not, the white bars start on the edges of the “Hit!” bar. They travel inward simultaneously. The player has an area in which they can activate the attack to do normal damage (transparent green bar), and an area to do critical damage (filled in green bar in the dead center).

While the white bars are traveling inward, the two robots are chagrining each other.

If the player taps before white bars enter the green spaces, they will take a hit.

Ouch! Same goes for waiting too long and not tapping before the bars have passed one another.

Fortunately, it is incredibly rewarding to get a critical.

Oh yeah. Chainsaw sword.

This combat mechanic is simple. Due to the nature of touch devices though, it makes it feel good. This system allows for the combatants to get really close and fight. And the player is rewarded with a really cool animation if they win, or an even better one if they get a critical hit. A different system might not result in these amazing visual combat scenes due to how crazy the visuals of each combatant look. Don’t believe me? Look at the previous images without the combat bar. Sometimes it is tough to tell where one robot starts and one ends.

Side note: This particular reward of getting to see these robot fights is probably the biggest reason I don’t just shoot enemies as they are charging me. Although sometimes I will to try and soften them up before we engage in combat.

So back to controls.

We see a few themes in this game which are known across other excellent iOS games. The biggest point being the usage of touch gestures which are already commonly used in touch applications. To elaborate, separate fingers to zoom in and tapping on the screen with a player’s index finger are all examples of gestures we do every day just to surf the web with our smart devices. So players have been already exposed to all these gestures and they are easy to learn in game.

Wait a second you dinged another game for having buttons which the player must tap on but in this game, you are praising it for having enemies which the player must tap on as well.

Valid point. Let me explain. The games I dinged have buttons on the bottom of the screen. The buttons are away from the action and are not the player’s focus. Because of this it is easy for players to not notice when their thumb moves out of position slightly. Buttons work great for computers and consoles because players can use their sense of touch to tell exactly where the buttons are. On a touch screen however, players cannot. In Freeblade, when the player needs to tap a space (for example to put up a shield), where they need to tap is highlighted on screen and a part of the action. This means the player wont miss it. I guess an easy rule of thumb to follow would be this: Think about how we hold our devices. Think about what finger players will be using to tap this item. If it is their thumb, then there is a good chance it isn’t the focus of the screen and it might be a good idea to rethink it’s positioning. If they are probably going to tap it with an index finger, then it is probably safe.

Let me give you some visual examples:

This is Adventures of a Round Object. It’s a platformer where the player controls a ball in an attempt to make it to the end of a level. It’s also the first game I ever released about six years ago. Now think about holding your phone in landscape and trying to touch these buttons. It’s not tough to reach them, but it will be difficult to get the button precision required to platform effectively. This is because the player’s focus is not on the buttons, but instead on their ball trying to make its way through the level. In moments where a small misstep means life or death, those buttons need to be in focus.

Side Note: If I were to recreate this game, I might do something like: right side of the screen = move right, left side of the screen = move left, and center part of the screen = jump so I could get away with not having any buttons. This would allow the player to not have to focus on buttons because the area is so large, it is nearly impossible to miss.

Now in Freeblade, because the enemy location is different every time, the player will focus more on the location they need to tap. Due to that required focus players always look where they are tapping thus resulting in them not missing the mark.

I hope I inspired you to think more about how players are controlling iOS games. I know I am thinking about it even more now. All these screen shots were taken by me from Warhammer 40,000: Freeblade for iOS. Adventures of a Round Object used to be available on iOS, but I recently pulled it due to some poor marketing choices I made years ago. If you are interested in playing it, feel free to ask and I can send you a code to download it for iOS. Next week I will be doing a post mortem for an App I worked on not too long ago, NFL RUSH Zone: Heroes and Rivals. We’ll talk about what went well, what I think went poorly and maybe a little bit of the design behind it. Maybe if I’m lucky I can convince some of the other designers who worked on it to chime in as well.

I’ll see you guys next week,

Scott